Entrepreneurs Vs. Starving Artists

Entrepreneurs Vs. Starving Artists

Let’s talk about Entrepreneurs Vs. Starving Artists. One of the most important lessons you learn as an entrepreneur is to sell the market what they want……not what you think they need.  In other words, the market dictates what the problems are, and what their beliefs are about the solution, and what language you need to use in order to start resonating with them.

Entrepreneurs Vs. Starving ArtistsEffective marketers and copywriters will talk about how their great successes came when they stopped trying to be a great creator and started becoming good listeners.  They stopped trying to assume what the market needs, or what would most effectively solved their problems, and they started focusing on custom designing their products and their messages around the exact language and imagery that would compel their market to take action.

Starving Artist Syndrome…

I run into a lot of entrepreneurs who view compromising their product, service, or message as some kind of sellout.  And I ask them…..why are you even in business?  If you want to be a starving artist, go move to a metropolitan area and showcase your work of art.  Your grand design that needs nobody’s approval but your own.  If you are in business to create rather than to listen, serve, and guide your client to their goals, then in my opinion, you don’t even have a business.  You have an ideal disguised as a business.

 

It’s not about you, it’s about them…

One of my business mentors taught me two vital understandings about business.

The first is that “Pioneers get arrows in their backs.”  In other words striking out on a hunch is tricky business.  And it isn’t how the majority of entrepreneurs have become successful.  Most successful ventures formed around a major problem professed by the market.  It’s one thing to come up with a new solution for a problem the market knows it has.  It’s another to try and convince them they have a problem they never knew about, and then sell them the cure.

The second lesson is that “People won’t accept you as an authority on where they should go, until they first accept you as an authority on where they are at.”  In other words, even if you have the most powerful solution to a problem your market has, you still won’t be able to sell them on it simply by demonstrating your solution.  It tends to be far more effective to artfully describe their fears, failures, and frustrations.  Simply focusing on showing how much you understand their experience often causes the prospect to convince themselves that you have the cure.  Once they trust you on that level, you then have the opportunity for them to listen to you about what will actually solve their problem.

 

About The Author

herbertkoehler

I am a college drop out who found my passion as an investor. I love the many facets of finance, investing, and business. But even more than that, I love sharing what I learn with others.

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