Herbert A. Koehler

My Story…..

Failure, failure, and more failure…

When I dropped out of college, I felt like a total failure.  You start to questiong what’s wrong with you.  You remember all of those times people told you that you needed a degree to really be successful.  Not to mention that I was the only one out of six kids who wouldn’t be going through life with a degree.

And oh boy did I struggle. Customer service and serving jobs that didn’t pay very well.  No sense of direction or fulfillment in how I paid the bills.  But I always knew that this was all temporary.  I always said to myself that I would be successful one way or the other.  Of course I had no idea how.

So one day my friend Colin gave me a book that he had sworn by.  He was in the same exact boat I was, and at the time we were working together as personal trainers (the only fulfilling job I ever had.)  The book was “Rich Dad Poor Dad”, and at the time this book was revolutionary. To this day, it’s shapes how I view investing and becoming truly successful.

Fast forward about 8 years and here I am now able to tell you that it’s real, it’s possible, and it’s even practical.  That book was what started me on my journey. Since then I’ve probably gone through several hundred more books, audio series, and seminars on all the different facets of financial education.

My first Mentor…

My first mentor was a stock market investor.  One of the best in the world.  And he had gone from being a homeless veteran giving river tours on the Grand Canyon to finding his own mentor who showed him how to make millions exactly like Warren Buffet and his team did it.

Here’s what he taught us.  The most crucial skill you could ever develop is your ability to discern the difference between price and value.  Warren Buffet says “Price is what you pay.  Value is what you get.”  Whether you’re a stock investor who’s trying to find a stock on sale, a real estate investor who’s buying a distressed property to flip, or a marketer who wants to grow a $100.00 message into $10,000.00 profit, you need to find those hidden gems.

I chose to believe in miracles….

Now here’s the thing.  Most people are walking around with the zero sum mind set.  They think that in order for somebody to win, somebody else has to lose.  For every positive, there has to be a negative.  And worst of all, every time they see a truly life changing opportunity right in front of their eyes, they tell themselves “It’s too good to be true.”

Nobody considers what’s not yet tapped into. What ideas, innovations, and discoveries are still waiting to be found that will continue to transform the world?  They never consider how often these opportunities get overlooked simply because their mindset prevents them from seeing it.

Discernment means you can spot those opportunities that keep getting overlooked.  Warren Buffet does it with stocks.  Robert Kiyosaki does it with real estate.  Zig Ziglar found his sweet spot as a marketer.  People don’t fail due to a lack of opportunity, but from a lack of belief in opportunity.  That’s why it’s even easier for investors like us to find those opportunities.  There’s so little competition.

Your story is the start of your legacy….

So the question is, what is your story going to be?  Are you going to let the zero sum mentality stand in between you and the life of your dreams?  Or are you going to make your own life the story?  The story of someone who could spot opportunity because they had the right frame of mind.

You only have one life.  It doesn’t matter how safe you play it.  You only get this life to decide what kind of risks are worth taking, and what kind of legacy you want to leave behind.

Pursue your dreams, and only listen to those who are on the same mission as you.  Surround yourself with like minded people, and mentors who’ve been where you are now.  It’s really just a matter of patience and commitment.  Everything else will fall into place if you can just start to tweak your beliefs.

Thanks for listening to my story.  If you’re not sure how to begin, take a look here.

Best regards.

About The Author


I am a college drop out who found my passion as an investor. I love the many facets of finance, investing, and business. But even more than that, I love sharing what I learn with others.

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